Morrisons Unveils New Summer Football Website

Morrisons has launched a ?Festival of Football? websiteto support its summer football marketing campaign.

www.morrisonsfootball.co.uk is Morrisons? first websiteand sits alongside the highly successful www.morrisons.co.uk. The site, which has been designed and built by Sheffield-based web agency TechnoPhobia, includes an array of football related content, details of special offers and in-store activity as well as interactive games and competitions.

Further key elements of the site include:

· Recipes for dishes from the key footballing nations
· Party & BBQ guides and tips
· Guides to beers and wines from around the footballing world
· Interactive and downloadable wall charts and summer football information
· Kids section including downloadable face painting kits

Morrisons' Marketing Communications Manager Richard Burgess comments: ?The ?Festival of Football? website is new territory for Morrisons. The web has become an integral part of our marketing initiatives and this summer?s major football tournament represents the perfect opportunity to highlight all our great deals and ideas.?

?We were keen to provide a site for our customers that covered everything they would need during the ?Festival of Football? we will all enjoy this summer and I think we have achieved that. We now look forward to gauging customer response and will use this as a benchmark for how our web-based activity will move forward in the future.?